DSpace Communidade:
http://repositorio.unis.edu.br/handle/prefix/7
2024-02-06T14:14:14ZCOMPORTAMENTOS DA GERAÇÃO Z E SEUS IMPACTOS NO MEIO PUBLICITÁRIO
http://repositorio.unis.edu.br/handle/prefix/2644
Título: COMPORTAMENTOS DA GERAÇÃO Z E SEUS IMPACTOS NO MEIO PUBLICITÁRIO
Autor(es): Cassimiro, Gleirieny Gabrielly de Souza
Primeiro Orientador: Richartz, Terezinha
Abstract: Advertising can increase the consumption of a certain product, expose itself on social
networks in a strategic way, adapt to new technologies as society advances and create new
trends. And all of this becomes possible thanks to advertising's ability to adapt to each new
generation that passes, which is why it is important to analyze the behavior of each new
generation. The objective of this research is to establish an analysis associated with generation
Z and the impact that this situation brings to advertising. Using the bibliographical research
methodology, the results pointed out some typical behaviors of this generation, such as valuing
the representation of sexual and gender diversity, racial identity, as well as female
empowerment and care in consuming products that are concerned with sustainability. Given
these behaviors, some companies are mentioned that dealt with this, such as L'oreal Paris,
Coca-Cola, Babysec, Doritos and Dove promoting diversity, Pantene and Shein using digital
influencers to attract young audiences and Bis , with the strategic use of interactive and bold
memes.
Editor: Fundação de Ensino e Pesquisa do Sul de Minas
Tipo: Trabalho de Conclusão de Curso2023-11-28T00:00:00ZMODIFICAÇÃO CORPORAL: o corpo como forma de comunicação das “tribos” primitivas e contemporâneas
http://repositorio.unis.edu.br/handle/prefix/2643
Título: MODIFICAÇÃO CORPORAL: o corpo como forma de comunicação das “tribos” primitivas e contemporâneas
Autor(es): Silva, Leandro Rodrigo de Carvalho
Primeiro Orientador: Nishiyama, Gisele Cristina
Abstract: This work seeks to analyze bodily change throughout the history of humanity, how the body
is used as a form of communication in primitive and contemporary “tribes”. Due to the
growing number of followers of this practice, this study is necessary to understand how these
expressions have given new meaning to their way of communicating over time and created
subcultures. The proposed objective of this research is to discover how the practice of body
modification by an individual or social group can be used as a way of communicating, and
what impact or noise these messages interfere with the social interaction of these people. For
this study, bibliographical research will be used, searching for sources of information
available in books, articles, theses and dissertations. In this way, it provides a basis and
argumentative construction for the topic. The study proved that our body, throughout history,
has been used as a form of language, where all culture is built from it, through attributes,
gestures, evaluations and clothing. And body change is a way of communicating with society,
saying whether or not you are part of a certain group.
Editor: Fundação de Ensino e Pesquisa do Sul de Minas
Tipo: Trabalho de Conclusão de Curso2023-11-28T00:00:00ZJORNALISMO REGIONAL: uma análise de escolhas linguísticas no quadro “Conte sua história” da EPTV Sul de Minas
http://repositorio.unis.edu.br/handle/prefix/2641
Título: JORNALISMO REGIONAL: uma análise de escolhas linguísticas no quadro “Conte sua história” da EPTV Sul de Minas
Autor(es): Silva, Maria beatriz de Castro
Primeiro Orientador: Oliveira, Ana Amélia Furtado de
Abstract: This study addresses the use of language in regional journalism, analyzing episodes of the show
Tell your story, shown by EPTV - Sul de Minas. The objective of the research is to reflect on
the journalist's linguistic choices in interview situations and dialogue with the community. To
this end, four episodes of the aforementioned situation were analyzed, in relation to the use of
the standard norm of the Portuguese language, the use of regionalisms and colloquiality. This
work was prepared through an approach based on a descriptive analysis, in which, upon
observing the episodes selected for the study, it was found that the journalist used words that
gave greater proximity to the interviewee or due to difficulty, as a result of of the discrepancy
between the language practiced in Brazil and the standard established in good usage manuals.
It is important to highlight, however, that elaborate language was not used, remaining accessible
to the population.
Editor: Fundação de Ensino e Pesquisa do Sul de Minas
Tipo: Trabalho de Conclusão de Curso2023-11-28T00:00:00ZSOB OS HOLOFOTES AMADORES: Uma reflexão sobre a importância social em “Os Boias Frias do Futebol” e “Alambrados do Subúrbio”.
http://repositorio.unis.edu.br/handle/prefix/2640
Título: SOB OS HOLOFOTES AMADORES: Uma reflexão sobre a importância social em “Os Boias Frias do Futebol” e “Alambrados do Subúrbio”.
Autor(es): Teodoro, Gabriel Silva
Primeiro Orientador: Nishiyama, Gisele Cristina
Abstract: This work analyzes the social importance of the documentaries "Os Boias Frias do Futebol" and
"Alambrados do Subúrbio". This approach is due to the fact that the documentary attempts to give a
voice to those neglected by society, and the works reveal a not very visible area of Brazil. This endeavor
will be achieved through analytical research that will be conducted with a deep dive into the two
documentaries, in which their social role will be examined. Initially, the presented documentaries will
be analyzed in a general context, providing an overview of their production, what they represent, and
the nature of the documentaries. Following this, excerpts will be used to illustrate the reality experienced
by those who engage in this sport. Based on these excerpts, an analysis will be developed to provide
context and interpretation. The analysis revealed significant results regarding the social importance it
portrays.
Editor: Fundação de Ensino e Pesquisa do Sul de Minas
Tipo: Trabalho de Conclusão de Curso2023-11-28T00:00:00Z