http://repositorio.unis.edu.br/handle/prefix/85 ARTIGOS - Publicidade e Propaganda 2026-03-17T22:31:35Z http://repositorio.unis.edu.br/handle/prefix/2773 Título: MAGIA E ENCANTAMENTO: o poder do marketing de experiências nos parques temáticos da Disney em Orlando Autor(es): Santiago, Maria Fernanda Salgado Abstract: Marketing plays a key role in the success of Disney theme parks, going far beyond simply promoting tickets and attractions, involving a strategic approach to creating and maintaining an emotional connection with the public, building brand identity and providing unique experiences. This paper investigates the use of experiential marketing in Disney theme parks. This approach arises from the growing consumer demand for memorable experiences and the proven effectiveness of this strategy in attracting and retaining customers. The purpose of this research is to examine how The Walt Disney Company uses experiential marketing to ensure the success of the enterprise, surprising and winning the loyalty of visitors to its theme parks. This intent will be achieved through an appreciation of the literature review, analysis of previous studies and verification of exemplary practices of Disney. The study found that Disney amusement parks adopt effective strategies, such as personalizing experiences, the use of storytelling, sensory marketing and excellent guest service to create memorable experiences. These practices result in significant engagement with the public, strengthening loyalty and encouraging new returns. The analysis carried out highlights how each interaction is planned to exceed expectations and create and retain lasting emotional connections with visitors. Editor: Fundação de Ensino e Pesquisa do Sul de Minas Tipo: Artigo de Periódico 2024-11-27T00:00:00Z http://repositorio.unis.edu.br/handle/prefix/2772 Título: SUITS WAVE: STARTUP ESPECIALIZADA EM MARKETING JURÍDICO Autor(es): Martins, Thaynara Sabino Primeiro Orientador: Prado, Lucas Abstract: This paper discusses the use of legal marketing as a strategic tool for professionals in the law field, considering the ethical guidelines imposed by the Brazilian Bar Association (OAB). The study aims to develop and present the startup Suits Wave, which focuses on offering digital marketing solutions that comply with the regulations imposed on the sector. The methodology used was a bibliographic review, providing a well-founded theoretical analysis on the topic and identifying best practices for the ethical application of legal marketing. The paper explores the restrictions and challenges of legal marketing, as well as the importance of adapting to new technologies, such as the use of social media and SEO, always in compliance with the regulations. The conclusion points out that legal marketing, when used correctly, it is a significant competitive advantage for lawyers without compromising professional integrity. The startup Suits Wave aims to be a strategic partner for legal professionals seeking market positioning based on ethics and innovation. Editor: Fundação de Ensino e Pesquisa do Sul de Minas Tipo: Trabalho de Conclusão de Curso 2024-11-27T00:00:00Z http://repositorio.unis.edu.br/handle/prefix/2771 Título: SUITS WAVE: STARTUP ESPECIALIZADA EM MARKETING JURÍDICO Autor(es): Oliveira, Kamilla Paz de Primeiro Orientador: Prado, Lucas Abstract: This paper discusses the use of legal marketing as a strategic tool for professionals in the law field, considering the ethical guidelines imposed by the Brazilian Bar Association (OAB). The study aims to develop and present the startup Suits Wave, which focuses on offering digital marketing solutions that comply with the regulations imposed on the sector. The methodology used was a bibliographic review, providing a well-founded theoretical analysis on the topic and identifying best practices for the ethical application of legal marketing. The paper explores the restrictions and challenges of legal marketing, as well as the importance of adapting to new technologies, such as the use of social media and SEO, always in compliance with the regulations. The conclusion points out that legal marketing, when used correctly, it is a significant competitive advantage for lawyers without compromising professional integrity. The startup Suits Wave aims to be a strategic partner for legal professionals seeking market positioning based on ethics and innovation. Editor: Fundação de Ensino e Pesquisa do Sul de Minas Tipo: Trabalho de Conclusão de Curso 2024-11-27T00:00:00Z http://repositorio.unis.edu.br/handle/prefix/2770 Título: BUZZ MARKETING: um Estudo de Caso do Bar do Galo em Varginha-MG Autor(es): Fernandes, Fernando Reis Abstract: This study analyzes the marketing strategies adopted by local bars and restaurants, focusing on the case study of Bar do Galo, using a documentary to record and explore the narrative. The research investigates the use of buzz marketing, relationship marketing, and tribal marketing to strengthen brands and engage customers through authentic experiences. The documentary demonstrates how social interactions and a sense of community are crucial to the establishment's success, showing that significant results can be achieved even without traditional marketing strategies. While convenience sampling suits the documentary format, the study points to the need for future academic research, both quantitative and qualitative, to examine the replicability of these practices in other contexts and to provide a broader theoretical foundation for marketing strategies applied to small businesses. Editor: Fundação de Ensino e Pesquisa do Sul de Minas Tipo: Artigo de Periódico 2024-12-10T00:00:00Z