O DESENVOLVIMENTO REGIONAL POR MEIO DO INCENTIVO À EXPORTAÇÃO: estudo de caso do programa de qualificação para exportação – PEIEX

Abstract

Brazilian foreign trade is complex and sometimes companies do not know the procedures to become direct exporters. There are many bureaucracies and costs involved in an international operation, which prevents the country from having a more effective participation in world exports. Exports are important for a country and for a region, as it promotes development and attracts investments, creating jobs and moving the local economy. Apex Brasil aims to encourage exports and investments in Brazil and in its list of services it offers the export qualification program – PEIEX, which aims to qualify and prepare companies, especially small businesses, for safe and successful export actions. . The companies participating in this program, object of study of the present work, are the result of an agreement between a higher education institution in the south of Minas with Apex Brasil to promote exports in the region, taking into account the export potential of this place. Such an approach is due to the fact that exports are an important tool for the development of the region, but there are still doubts about the procedures, as it is about bureaucracy and rules for operations, so the incentive came from the government to train these potential exporters. , seeking to qualify them for a safe execution of an export. Thus, the general objective of the research is to understand the perceptions of entrepreneurs and/or their representatives who participate in the export qualification program (PEIEX) in relation to the possibilities of acting in the international market. The specific objectives will help in the investigation to reach the general objective, they are: To verify the learning that the company has been obtaining during the participation in the project; to identify, in the entrepreneurs' perception, the main challenges that companies face to become direct exporters, to evaluate the results of those companies, participants of the study, which have already started export activities. The type of research adopted was exploratory and descriptive. This purpose was achieved through a case study of the companies that participated and completed the project until May 2021, having gone through all the topics that the PEIEX methodology addresses. A semi-structured interview was carried out, in order to capture their perception of the project and how PEIEX helped them in their trajectory towards possible export actions in their business, in a safe way and with more knowledge of the subject. As a result, it was possible to identify the export capacity and understanding of the foreign trade operations procedures of the companies that completed the PEIEX, being able to highlight as a positive point the complete export content that the program offers and as a negative point the non continuity of practical actions of foreign trade to better support the company. With the results obtained, it was possible to identify how export operations influence the development of the region where these companies and rural producers are located and how prepared they are for the execution.