A COLLAB COMO FERRAMENTA ESTRATÉGICA ENTRE MARCAS

Abstract

The documentary “Collab as a strategic tool between brands'' is an audiovisual narrative that addresses the collaboration between fashion and music and the way they connect. The material brings testimonials and aims to describe the experiences practiced in these segments and where they are inserted, with the purpose of demonstrating the characteristics that make up the streetwear style and how it is associated with rap, being an element that integrates the hip hop movement. The proposal highlights the importance of selecting references that may interfere in the choice of a good partnership, which is positively aligned during the stages that will be organized. In addition to this theme, it is possible to follow the work processes that were developed during the period of collaboration between the brands, highlighting the products that were produced for the purpose of marketing and promoting the parties involved. The content displayed reinforces the idea that the collab really is an effective mechanism, capable of contributing to growth and recognition in the consumer market. The documentary also highlights how the production of cultural events and the recording of music videos can contribute to increasing the visibility of a clothing brand. Furthermore, the proximity achieved by the rap group with the public that was present at the show presented is shown. During the exhibition, several testimonials from the founding members of the Mentalize brand and the members of the Mente Alerta Group, stand out, summarizing how the strategies in which they were applied contributed to the success of this partnership