BUSINESS INTELLIGENCE COMO FERRAMENTA DE ANÁLISE: o uso da ferramenta por gestores e outros profissionais da empresa

Abstract

Given the increase in market demands, it is essential that administrators are aware of all events related to the company, considering both internal and external factors, in order to achieve organizational objectives. The objective of the research is to analyze how the Business Intelligence (BI) tool can support the decision-making process of company managers. In order to achieve this purpose, the research investigated the decision-making process, the BI tool and its functionalities. The research adopts a case study approach, involving managers from multiple sectors of the organizations. The reports generated by the tool make it possible to obtain more understandable, objective and timely information, also facilitating the identification of errors and failures in internal processes. The research aims to promote the implementation of Business Intelligence (BI) in organizations and stimulate further studies investigating the correlation between technological advancements and their impact on the decision-making process. The tool not only contributes to effective data management and process optimization, but also provides support for dealing with various situations and anticipating economic scenarios that may arise in the organizational environment.