A GESTÃO ESTRATÉGICA EM INSTITUIÇÕES DE ENSINO SUPERIOR PRIVADA

Abstract

This article demonstrates how strategic management is embedded in private higher education institutions and how it contributes to the organization and dissemination of information. Such an approach is due to the fact that the use of a set of indicators may allow a broader and more effective control of the organization, enabling people from all sectors of the organization to know the strategies and expected results. The objective of this work is to present the importance of strategic management in Private Higher Education Institutions, with a focus on management in sight. For the formulation of this work, a bibliographic research will be carried out in books and articles dealing with education in Brazil and strategic management. The research showed that with strategic management based on management, it is possible for managers of educational institutions to monitor in real time the performance of their team's activities in order to make the necessary decisions to correct and prevent problems, such as disseminate information to a large number of employees in a transparent and efficient way.