YOUNGURBAN: a criação de um documentário sobre um projeto de moda independente

Abstract

The present work proposes the creation of the documentary YoungUrban: the creation of an independent fashion project, a film that intends to tell the story of the creator and founder Caio Santos in order to highlight the characteristics and pretensions of the project, which performs photographic essays, parades and plays on fashion. Subjectively, the documentary portrays the motifs, the environments, the trajectory and the profile of the character behind the colors, clothes and montages that Young's profile carries, clarifying what it is to be YoungUrban and what are the motives for creating a idea that has as main point the liberty and the democratization of the segment. Documenting this process of developing brand building is the starting point for reflecting these and other issues, namely: who is behind these projects; where they intend to arrive; where they came from; where the idea comes from; what the desires and challenges are after the starting point. In this context, this final product report will present a description of the pre-production, production and post-production stages of the documentary.