MARKETING DIGITAL: Mídias para revendedores iniciantes e consumo inteligente

Abstract

The present work it refers to digital marketing media created for beginner resellers. With the advancement of technology many companies have opted for a digital marketing campaign both to reach a specific audience and to direct it in the online universe. Hinode's resellers often lag behind of wins and profits of the company since this campaign aims to generate profit for these people by encouraging them to continue to strengthen the company and showing that the base is in the hands of direct dealers. It is intended to use tools such as institutional video, website and arts in social media to engage this audience. The aim of this study was to create a digital marketing tool that could both enable resellers for sales and to facilitate their work. The team chosen to build these media is @Hinodealfenas, which has as a sales leader the consultant Gabriel Nunes and leading diamonds, Adelaide Simões and William Santos. Through the disciplines studied during the course, the materials that make up the entire presentation of the project were developed. Focusing on media creation and future customer attraction, the presented study show his work proposals, institutional video, advertisements, institutional site and other advertisement pieces that aim to promote and publicize the work of the resellers.