OPEN MALL Skate, gastronomia e cultura como atrativos para o comércio

Abstract

This work consists of a proposal for an open-air shopping mall project for the city of Varginha - MG, which promotes biophilia, culture, gastronomy and leisure to increase its commercial attraction potential. It also proposes a reflection on current purchasing models, as a need for Generation Z and how spaces such as these can promote the Architecture of Socialization and urban vitality. The proposal takes into account the current post-pandemic moment, as the need for a contemporary commercial gallery and as industrialized construction methodologies can reduce construction time and still be aesthetically pleasing.